Low- and No-Cost Marketing
First a few tips for putting together your marketing messages and reinforcing your personal brand:
- Have a format - work with your brand - but be flexible so you can respond to circumstances
- Sometimes your marketing initiatives will have INSTANT results and sometime it can take weeks or even months to see those results
- Always have more than one marketing plan running at a time so the ones that give your fast results can support your business while you are waiting for the long term ones to kick in
- Bigger is NOT always better - analyze your results to ensure that the time you are spending turns into actual business
- Stack your efforts and reinforce your brand with your internet appearance, your newsletter, your messaging
- FOLLOW UP!!! This is the one thing that GUARANTEES results yet so many of us don't have an ironclad follow up plan
- Learn from the "No's"; listen to what people are objecting to so you can have workarounds ready to go
- Stay realistic
- Business cards; either through MDS (marketing opp for MDS!) or from a vendor
- Current promotion flyers
- Samples to hand out or display
- Preformatted press releases
- Thank You For Asking packets (see below)
- Giveaways or donations
- Prize drawing slips
- Hostess Packets
- Recruit Packets
- Putting the SU! logos on your car with other DE motifs (check with your automobile insurance company first!)
- Carry SU! reusable shopping totes, your SU! event bags, deliver EVERYTHING (even non-SU! stuff like things for school, etc). in SU! plastic bags
- Wear your SU! apparel and Simply Adorned items
- Carry one of those window totes with card or page samples showing
Here is a list of places that might need cards to send - remember that when you do this you have DOUBLE exposure - the people for whom you are making the cards and the people who are receiving them, PLUS anyone else they show it to!; may have inexpensive advertising in newsletters, at events or on their websites - many offer a discount or free ads to people who offer discounts to their members; may need someone to come in and be a guest speaker or provide an activity for their group
- Realtors - offer to put together little "We've Moved" kits with stamped post-it notes for the new people to put on their bills, etc. with some stamped postcards and a Welcome to the Neighborhood or Thank You card for the realtor to send to them.
- Teachers - thank you notes, good job notes for students, postcards for events, post-it notes; offer to teach scrapbooking or stamping to kids
- Nursing Homes - for the residents to send to their families, for the employees to send to families; offer to hold a monthly mini camp for the residents with the nursing home paying only for supplies
- Chamber of Commerce - thank you notes, congrats notes, etc. for members to send to customers and clients
- Rotary Club – ditto
- Mothers Groups - Mothers & More, MOMS, M.O.P.S. - offer to be a guest speaker about scrapbooking, stamping, etc at one of their meetings; offer to hold a special event for the members
- Adult Education Centers - teach classes!
- Fundraisers - offer baskets - fill with as much retired stuff as you have with a current mini, current catalog, promo flyers AND A COUPON FOR A FREE PARTY!
- Libraries - while many won't allow you to "sell" you can teach classes!
- Consignment Stores - see if you can set up a little area with cards and gift packaging
- Gift Stores - any independent store that does not already sell cards (and some that do might still be interested!) has that need - go fill it!
- Florists - make up a bunch of business card sized cards (that's the size of the envelopes they have and what their stands fit) along with some greeting card sized items; show them around!
- Candy stores - cards and gift packaging
- Hair Salons - make up some fun, blingy, girlie cards
- Wedding Stores - see if you can display a board with everything from save the date cards to thank you notes
- Maternity Stores - show off baby announcements, congrats cards, enclosure cards for gifts
- Tutoring Centers - parents sit there with nothing to look at - give them something!; tutors may want congrats and good job cards to give to students
- Monument Stores - Sympathy cards, thank you notes
- Nursery Schools - make up albums of party invites, announcements, thank you notes
- Greenhouses - same as florists
- Jewelry Stores - cards, gift packaging, set up display for shoppers
- Knitting Stores - gift enclosures, cards using the knitting set for the knitters to send, set up display for shoppers to buy
- Sewing Stores - WAHOO! All our new sewing stuff - PERFECT!
- Garden Clubs - Offer to be a guest speaker, demo garden related projects, see if they need cards to send to members, etc.
- Civic Groups - thank you notes, congrats, etc.
- Women's Groups - cards for members to send
- Red Hat Groups - be a guest speaker, cards for members to send
- Attorneys - cards to send to clients
- Medical and Dental offices - cards to send to patients
- Nutritionists - cards to send to clients, set up display for clients to buy
- Health Clubs - cards to send out to clients, set up display for clients to buy
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